May 24, 2007
FUNctional
I stumbled across this great presentation by Amy Jo Kim titled “Putting the Fun in Functional” where she describes five game mechanics that can be used when build social community sites:
- Collecting
- Points
- Feedback
- Exchanges
- Customization
I’ve had some thoughts along these lines myself, being the game addict that I am, but she makes a very structured and accessible presentation of a really interesting subject. If you are interested in this subject at all, this is a must read!

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