July 19, 2007

Microsoft on Split Testing

Posted in Testing, Usability, Web at 23:33 by Mattias

After posting about Split Testing a few weeks ago, I found some very nice material about the implementation of Split Testing from the folks at Microsoft’s Experiment Platform. Be sure to check out the slides for a quick and excellent overview with good examples (a lot of interesting stuff about user feedback in there) and if you fancy some academic nitty-gritty, check out the paper as well. Both are excellent resources if you want some inspiration for your Split Testing.