Creating a Web with Better Usability, Piece by Piece
"Your user, you are not"
“You are not your user” is one of the fundamental principles of UX.
The benefits of this simple principle has been well argued for [52 Weeks of UX: You Are Not Your User], but few people realize that if you misunderstand it, you are in danger of hurting your users, your design, your product and ultimately your company.
How do you prevent this from happening? You need to ask yourself “The Question”. Read the entire post…
After posting about Split Testing a few weeks ago, I found some very nice material about the implementation of Split Testing from the folks at Microsoft’s Experiment Platform. Be sure to check out the slides for a quick and excellent overview with good examples (a lot of interesting stuff about user feedback in there) and if you fancy some academic nitty-gritty, check out the paper as well. Both are excellent resources if you want some inspiration for your Split Testing.
AutoComplete is a really clever little feature that makes automatic suggestions based on previous entries in text fields of web forms. It has excellent browser support, being enabled by default in almost all modern browsers (including even *gasp* IE6+, yay!) . And best of all, it requires almost no effort on your part to make it work!
In this entry, I will cover the basics of enabling AutoComplete for your web forms (it is really simple, trust me) and also provide some examples on how it is used on the web, since following de-facto standards is what makes AutoComplete tick.
Split testing is a cheap and reliable way to test two or more versions of a design against each other and see how they perform under live conditions. When split testing you focus one or a couple of quantitative metrics (such as like revenue, number of completed sales or sign-ups) and use them to judge how each design performs. It is a great method if you want to try out an advertising campaign, a set of rewritten purchase instructions or a new sign-up process. Sure, the method has its flaws (which I will get to later) but it is still a great method for finetuning a web page that every web developer should have in her toolbox.
In this post I will be outlining the basics concepts and list the pros and cons of the two main methods for split testing – A/B Testing and Multivariate Testing.
If you get five usability designers (or usability experts or user experience directors or whatever they want to call themselves) and ask them to describe the meaning of the term user experience, you will probably get five different explanations. In this edition of A List Apart, Sharon Lee tackles the subject of user experience and its application for the web in her article “Human-to-Human design“. It’s an excellent read so be sure to check it out. I would like to share some of my thoughts on the subject with you and provide some good, concise examples of how the user experience mindset that Sharon wrote about can be and is already implemented on the web. Read the entire post…
I thought I would follow-up my last post about game mechanics in social communities with a good (and well-known) example – Linkedin.
The professional networking site Linkedin is a social community that uses all the game mechanics Amy Jo Kim talks about, except for points:
Collecting
It’s all about collecting business connections and recommendations.
Feedback
Two percentage progress bars display your profile and network completion, coupled with helpful hints on what to do to become a more “complete” Linkedin user. The statistical benefits of completing your profile are also described (this much more likely to become hired etc.).
Exchanges
Linkedin boasts an introduction system for getting in touch with users through other users and ability to ask your network a question and rewarding the best example with trophies (“Best answer in…-tags).
Customization
Pretty much everything on your profile can be customized contentwise and the controls for this are embedded into the profile instead of put on a separate “Preferences” page.
Growing and cultivating business connections can appearently feel like playing a game. Good work Linkedin!
I stumbled across this great presentation by Amy Jo Kim titled “Putting the Fun in Functional” where she describes five game mechanics that can be used when build social community sites:
I’ve had some thoughts along these lines myself, being the game addict that I am, but she makes a very structured and accessible presentation of a really interesting subject. If you are interested in this subject at all, this is a must read!
Caring about usability, huh?
Here is a couple of resources I’ve found useful to get you started on “the good path”:
Usability.gov has great guidelines for usability on the web presented in pdf:s, I’m just amazed by the quality of these.
Recommending usability guru Jakob Nielsen’s useit.com is probably not necessary as he is one of the most well-known usability voices out there. However, Jakob mainly focuses on efficiency, effectiveness and task satisfaction as measurements of good user interfaces, being the true usability engineer he is. So keep in mind while reading, that there are plenty of other important factors to the whole user experience, like branding strength, pleasureability and interface expression to name a few. Look to useit.com for the numbers (and the bold, often self-promoting statements) but look elsewhere for the less quantitative aspects of usability design.